Understanding Data Sources Used by Top Database Vendors
May 2, 2018
Comparing B2B sales leads from different database vendors is not like comparing other products or services. It might seem like a lead is a lead, but there's an important differentiator that can determine whether a contact record is a value-packed potential deal or a waste of time: its source.
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How Important is Contact Database Size When Selecting a Provider?
April 2, 2018
If your organization is in the market for a contact database of leads, you must find a provider who can provide you with a sufficient amount of contact records. But how many leads is enough for you? Does a larger database make a vendor a better option?
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Contact Database Pricing Comparison
March 10, 2018
It's obvious that the pricing of a B2B lead gen tool matters to your business. What isn't so obvious is how you should compare the price structures of the many different contact database options available on the market. With some companies charging monthly per user and others billing for an entire year for your whole team, it's difficult to compare the cost of sales leads vendors.
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Sales Database Tools – A Visual Comparison of Popular Vendors
February 12, 2018
There are lots of vendors today offering huge databases of accurate contact information about companies in every industry. Each provider has different terms, costs, and user interfaces, meaning an apples-to-apples comparison is difficult.
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Choosing the Right B2B Lead Generation Companies
January 18, 2018
If you aren't careful about the type of B2B lead generation companies you decide to work with, your wise investment into sales and marketing could turn into an expensive waste of time.
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How Much Outdated Sales Contact Data is Costing Your Business
January 15, 2018
When a problem doesn't manifest itself right away, it can be easy to ignore. Outdated sales data is this type of problem. Like termites slowly eating away at the foundation of a home, you might not notice it immediately, but if you don't take action it will eventually bring the walls down.
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5 Ways to Improve Contact Data Accuracy
December 9, 2017
If your contact data isn't accurate, you effectively have no way to contact your prospects or customers. And if you can't get in touch with your customers and prospects, how can you hope to improve your company's sales? It's a vicious cycle caused by deteriorating data
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How Appending Data Helps You Sell More Effectively
November 16, 2017
In a perfect world, every single sales record would be completely accurate with up-to-date names, phone numbers, and email addresses. Sales reps would follow up and instantly hear replies back from eager customers. Trumpets would ring out from the heavens and gold would fall from the skies.
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How Email Append Services Help You Capture Low-Hanging Fruit
October 11, 2017
Every company's most important sales asset is their customer file – a record of current and potential buyers. With a good quality customer database you can more effectively upsell existing customers and make sure that no prospects fall through the cracks.
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4 Advantages of B2B Prospecting with Automation Tools
September 6, 2017
Everyone has the same amount of time in their day, but why does it seem like some salespeople and business owners find success at every turn, while others languish in a sea of "we're not ready to buy yet"?
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Email Validation Services – 5 Pitfalls to Watch For
August 12, 2017
Email validation refers to a method of "pinging" an email address to see if it is valid or not. This process can help you determine which email addresses you should send to and which ones you can delete from your contact list.
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4 Foolproof Strategies That Instantly Generate Quality Sales Leads
July 8, 2017
Leads are the cornerstone of any successful sales process. If you don't have enough quality sales leads coming into the top of your funnel, you'll never be able to hit your sales or revenue goals. Adopting any or all of the following strategies is a great way to find people who would be a great fit for your offer.
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5 Sources of Targeted Email Leads
June 6, 2017
With a low barrier to entry and potential ROI of over 4,000 percent, email marketing is still one of the most efficient ways to nurture sales leads down the buying funnel.
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4 Creative Ways to Find New Customers
May 26, 2017
Bringing in new customers is the lifeblood of your business, but what happens when you run into a wall with traditional techniques? Tactics like email marketing and cold calling will work, but sometimes you need to switch things up and pursue new customers in a different way.
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Email Marketing Lists: 5 Ways to Ensure You Purchase Quality Leads
May 3, 2017
You can have a highly targeted, well-crafted email marketing campaign, but if you don't have the right list of people to send it to you won't get the results you're after.
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5 Real Life Email List Cleaning Lessons
April 24, 2017
There's plenty of information out there on email marketing, but how valuable is it if your list is full of outdated email addresses?
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Bad Data: What No One is Talking About
March 22, 2017
Lots of people know that having an inaccurate or outdated database will cost you time and reputation – nearly a third of all companies who had problems delivering emails say that their customer service suffered from it.
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Email List Cleaning: 4 Ways That Translate to Sales
February 8, 2017
Your email list is a great source for gaining new business by nurturing clients and establishing relationships with prospects. But because of dirty data, many companies aren't getting as many sales from their purchased email list as they could be.
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7 Questions About Contact Database Accuracy When Purchasing Email Lists
January 4, 2017
Lots of contact database vendors selling targeted email lists will spend plenty of time and effort trying to win your business: showing you videos, offering demos, and making big claims about their solution.
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B2B Sales Leads – 5 Horrible Mistakes You’re Making
March 10, 2016
Like a paintbrush or a golf club, a B2B sales lead is only as effective as what you do with it. Used properly, B2B leads for your company can bring increased sales and success. But if you don't treat them the right way, you won't get much out of them.
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5 Warning Signs Your Purchased Email List is Not Performing
February 11, 2016
It's always important to ensure your email list is adding value to your business, but it's especially critical when you pay for an email list. If you don't, you run the risk of investing in a marketing asset that doesn't bring you a sufficient return.
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6 Steps to Integrating a Customer Contact Database & a B2B CRM
January 28, 2016
Even if your business has a large database filled with quality leads and happy customers, if you aren't managing them correctly you won't maximize their value. Here are the top steps for improving customer contact management by integrating your database with a B2B CRM.
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5 Lesser-Known Benefits of Lead Generation Software
January 26, 2016
Most professionals understand that lead generation software is valuable for finding new leads to help grow the business. But there are a few advantages of using this software that most people overlook. These benefits may be understated, but they will help you broaden your sales efforts, improve the efficiency of your operation, and connect with more people interested in your offering.
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3 Fundamental Strategies to Find New Leads Online
January 19, 2016
Every day, 2.5 quintillion bytes of data are created online. This abundance of information makes the Internet a powerful tool for business growth – if you know how to use it. There are three key ideas to remember to efficiently find business leads online.
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How Does a Data Solution Integrate into a CRM?
December 30, 2015
While a data solution that provides your sales and marketing teams with new leads is valuable, it's also critical to effectively integrate new data into your current CRM platform. If you can't manage the records that you purchase or collect, it's difficult to maximize your return on investment from sales data.
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How Much Does a CRM Data Solution Cost?
December 28, 2015
Improving both the quality and quantity of your CRM data is vital for the success of your sales and marketing efforts. Research from Experian shows that even though 9 out of 10 companies have a data quality solution in place, 91% of companies believe their revenue is negatively impacted by inaccurate data.
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How accurate is the data in your CRM solution?
December 22, 2015
Maintaining accurate marketing and sales data can be a difficult challenge, but it is critical if you want your team to get the most out of their leads. Research shows that inaccurate data can cost a business 30% of its annual revenue. If you are investing in a solution for CRM data, it has to fit your requirements and budget while providing consistently accurate records.
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Eliminate Bad Data – Make Your Sales Team More Effective
April 13, 2015
Over the course of 1 year business data decays at a rate of 30% and 90% of companies customer or prospect data is missing key information. The consequences for sales people and sales can be frustrating at best and disastrous at worst. Imagine the increased sales if you could eliminate bad data. Fix them and watch your Sales go up.
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