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Bad data, old data, or incomplete data can cost your company time and money. In one year, business data decays at a rate of 30%, and 90% of companies’ customer...

Maintaining accurate marketing and sales data can be a difficult challenge, but it is critical if you want your team to get the most out of their leads. Research shows...

Improving both the quality and quantity of your CRM data is vital for the success of your sales and marketing efforts. Research from Experian shows that even though 9 out...

While a data solution that provides your sales and marketing teams with new leads is valuable, it’s also critical to effectively integrate new data into your current CRM platform. If...

Every day, 2.5 quintillion bytes of data are created online. This abundance of information makes the Internet a powerful tool for business growth – if you know how to use...

Most professionals understand that lead generation software is valuable for finding new leads to help grow the business. But there are a few advantages of using this software that most...

Even if your business has a large database filled with quality leads and happy customers, you won’t maximize their value if you don’t manage them correctly. Here are the top...

It’s always important to ensure your email list adds value to your business, but it’s especially critical when you pay for an email list. If you don’t, you risk investing...

Like a paintbrush or a golf club, a B2B sales lead is only as effective as what you do with it. Used properly, B2B leads for your company can bring...

Many contact database vendors selling targeted email lists will spend plenty of time and effort trying to win your business: showing you videos, offering demos, and making big claims about...

Your email list is an excellent source for gaining new business by nurturing clients and establishing relationships with prospects. But because of dirty data, many companies aren’t getting as many...

Many people know that having an inaccurate or outdated database will cost you time and reputation – nearly a third of all companies who had problems delivering emails say that...

There’s plenty of information out there on email marketing, but how valuable is it if your list is full of outdated email addresses? Not very. An accurate, updated email list...

You can have a highly targeted, well-crafted email marketing campaign, but you won’t get the results you’re after if you don’t have the right list of people to send it...

Bringing in new customers is the lifeblood of your business, but what happens when you run into a wall with traditional techniques? Tactics like email marketing and cold calling will...

With a low barrier to entry and potential ROI of over 4,000 percent, email marketing is still one of the most efficient ways to nurture sales leads down the buying...

Leads are the cornerstone of any successful sales process. If you don’t have enough quality sales leads coming to the top of your funnel, you’ll never be able to hit...

Everyone has the same amount of time in their day, but why does it seem like some salespeople and business owners find success at every turn, while others languish in...

Every company’s most important sales asset is its customer file – a record of current and potential buyers. With a good quality customer database, you can more effectively upsell existing...

In a perfect world, every sales record would be completely accurate with up-to-date names, phone numbers, and email addresses. Sales reps would follow up and instantly hear replies back from...

It can be easy to ignore a problem when it doesn’t manifest itself right away. Outdated sales data is this type of problem. Like termites slowly eating away at the...

It’s evident that the pricing of a B2B lead gen tool matters to your business. What isn’t so obvious is how you should compare the price structures of the many...

If your organization is in the market for a contact database of leads, you must find a provider who can offer you a sufficient amount of contact records. But how...